Paul runs the go-to-market side of Else: outbound, content, customer conversations, and most of what ends up on the website. He runs the design-partner relationships day to day and writes the In Production newsletter.
Before Else he spent 15 years selling and building demand for technical products: mid-market sales at RingCentral, account management at Druva, and outbound at Parsec through the Unity acquisition. Parsec is where he met Jakob. Paul's bet at Else is that PMs and designers don't need another vendor blog – they need field notes from someone actually shipping prototypes on a real codebase, with the merged-PR receipts to back it up. Outdoors by nature. Backcountry kayaks in Montana when he can.